If you've ever been on a zoom call with a supplier or partner and they ask more about your brand because you're wearing a hat and then you have to sheepishly explain that the hat you are wearing is actually another brand but then you stand up and point the camera down at your lower half to show your shorts and the counter party on the call is super confused and then you realize that "wow this could have been totally avoided if we had a hat" then boy oh boy do we have a hat for you.
